Customers who speak different languages share the same need: understanding what your business offers. Translating only a heading is not enough.
Consider the essentials together
The introduction, services, hours and contact instructions should be clear in every language. Keep brand names and addresses consistent and include the country code in phone numbers.
Use clear language
A literal translation of an expression may not convey the same meaning. Prefer simple descriptions of the product or service. When making changes, review the other languages too.
Separate page language from service language
A Russian-language page does not mean that staff speak Russian. If relevant, state which languages are spoken and confirm this with the business.
Alanya Lokal starts with Turkish, English and Russian. Business introductions and service lists can be maintained in all three, with language switching on the same page.